Migrating to a Composable Storefront Step by Step
Few teams can pause the business for a rewrite. An incremental migration lets you deliver value while you move.
The B2B Commerce Blog
Practical guidance on pricing, ordering, integrations, payments, sales and headless storefronts for B2B commerce teams.
Latest articles
Onboarding New B2B Customers Online
The first interaction with a new business customer sets the tone. Digital onboarding can make it quick and professional.
Reducing Payment Friction at B2B Checkout
A buyer who has decided to purchase should not be slowed down by payment steps. Small improvements here pay off immediately.
All articles
Migrating to a Composable Storefront Step by Step
Few teams can pause the business for a rewrite. An incremental migration lets you deliver value while you move.
Onboarding New B2B Customers Online
The first interaction with a new business customer sets the tone. Digital onboarding can make it quick and professional.
Reducing Payment Friction at B2B Checkout
A buyer who has decided to purchase should not be slowed down by payment steps. Small improvements here pay off immediately.
A Practical Approach to Data Quality in Commerce
Bad data is a quiet tax on every commerce project. It shows up as wrong prices, failed orders and frustrated buyers.
Mobile B2B: Ordering from the Job Site
Plenty of B2B buyers are not at a desk. They are on a warehouse floor, a job site or a delivery truck, and they are ordering from a phone.
Pricing Governance: Who Gets to Change a Price?
As a portal grows, more people want to edit prices. Without governance, small changes snowball into margin leaks and angry customers.
Accessibility in B2B Storefronts
Business buyers include people with disabilities, and many organizations require accessible tools. Accessibility is both the right thing and a practical requirement.
Measuring Success in a B2B Portal
Launching a portal is the beginning. Knowing whether it works requires a few well chosen measures.
Taxes, Tax Exemptions and Cross-Border Orders
Tax rules are one of the least glamorous and most important parts of B2B commerce. Mistakes become compliance problems.
Migrating Customer Data Without Losing Trust
Moving customers, addresses and order history into a new platform is delicate. People notice when something goes missing.
Order Tracking and Self-Service That Cuts Support Calls
Where is my order? is the most expensive question in B2B support. Answering it inside the portal frees your team for more valuable work.
Margin-Aware Promotions in a B2B Context
Promotions in B2B look different from retail. Buyers negotiate, budgets are planned and a surprise discount can undermine a contract.
Caching Strategies for Personalized Pricing
Contract pricing makes pages personal, which makes caching harder. The trick is to cache what is shared and fetch what is personal.
Negotiated Pricing Inside a Digital Channel
Negotiation is a part of B2B that digital channels should support, not eliminate.
Approval Workflows That Do Not Slow Buyers Down
Approvals protect budgets, but poorly designed ones create bottlenecks. The goal is control without friction.
Webhooks vs Polling: Keeping Systems in Sync
Every integration has to decide how to learn that something changed. The two main options are being told and asking repeatedly.
Account Hierarchies: One Company, Many Buyers
A B2B customer is rarely one person. It is a company with branches, departments, buyers, approvers and sometimes parent organizations.
Price Lists, Customer Groups and Who Sees What
Visibility rules decide which buyers can see and buy which products. Getting them right protects margins and keeps the catalog relevant to each account.
Performance Budgets for Catalog Pages
Speed affects conversion even in B2B. A catalog page that takes seconds to load wastes the time of people who order all day.
Blending Self-Service with Human Selling
Self-service does not replace sales teams. It changes where they spend their time.
Invoicing and Payment Reconciliation for Online B2B
Taking orders online is only half the job. Finance teams care about invoices matching orders and payments matching invoices.
Real-Time Inventory Without Real-Time Pain
Buyers want to know if an item is in stock. Delivering that answer accurately without hammering your warehouse system takes some care.
Search That Understands Industrial Language
B2B buyers search with part numbers, abbreviations, dimensions and brand slang. A generic search box built for retail will miss most of it.
Taming a Catalog with Thousands of SKUs
A wholesale catalog is not a retail catalog. Buyers know what they want, often by part number, and a browsing-first experience slows them down.
Combining a CMS with a Commerce Backend
Content and commerce have different strengths. Pairing a headless CMS with a commerce platform gives marketers and merchandisers each the right tool.
Sales Rep Tools: Selling on Behalf of Customers
Reps still place a large share of B2B orders. Giving them the same tools as buyers keeps data consistent and speeds up their day.
Purchase Orders in a Digital Checkout
Purchase orders are how many organizations control spending. A modern checkout should treat them as a first-class citizen, not an afterthought.
Why Your PIM and Your Commerce Platform Should Disagree Less
Product information management systems and commerce platforms often hold overlapping data. Without clear boundaries, they drift apart.
Reorder in One Click: Making Repeat Purchases Effortless
Most B2B revenue comes from repeat purchases. If reordering is easy, buyers come back to your portal; if it is not, they go back to their old habits.
Tiered and Volume Pricing That Buyers Actually Understand
Quantity breaks reward bigger orders, but only if buyers can see them. A well designed volume pricing table can lift average order value without a single discount code.
Headless Commerce for B2B: When It Makes Sense
Headless architectures separate the storefront from the commerce engine. For B2B teams, that freedom is useful, but it is not free.
Quotes in the Portal: From Request to Order
Large or custom orders often start with a quote. Moving that conversation into the portal makes it faster and easier to track.
Net Terms Online: Offering Credit Without the Chaos
Many B2B buyers expect to pay on invoice. Offering net terms in your portal can win business, but it needs guardrails.
ERP Integration Patterns for B2B Commerce
Your ERP holds the truth about customers, prices, stock and orders. A commerce platform is only as good as its connection to it.
Designing a Quick Order Form Procurement Teams Love
Professional buyers often order dozens of lines at a time. A quick order form turns a ten minute chore into a one minute task.
Contract Pricing 101: Giving Every Buyer Their Own Price
In B2B, the price on the shelf is rarely the price a customer pays. Contract pricing is the practice of showing each account the price they negotiated, and it is the foundation of…