Mobile B2B: Ordering from the Job Site
Plenty of B2B buyers are not at a desk. They are on a warehouse floor, a job site or a delivery truck, and they are ordering from a phone.
Design for thumbs and poor connections
Use large tap targets, a single-column cart and forms that remember what was entered. Keep pages light, because a job site often has a patchy connection. Barcode scanning to add items can turn a phone into a very fast ordering tool.
Do not hide the essentials
Reordering, order status and contact information should be one tap away. Test on mid-range devices, not just the latest flagship, since that is what many teams actually carry.
Key takeaways
Optimize for one-handed use and weak networks
Consider barcode scanning for fast entry
Test on realistic devices
Related reading
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Account Hierarchies: One Company, Many Buyers
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Search That Understands Industrial Language
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