Search That Understands Industrial Language
B2B buyers search with part numbers, abbreviations, dimensions and brand slang. A generic search box built for retail will miss most of it.
Teach search your vocabulary
Maintain synonyms for abbreviations and common misspellings, and make dimensions searchable in the formats buyers use. Review zero-result queries every week; they are a free list of what your catalog or your search configuration is missing.
Make results scannable
Show the attributes that matter in the result list, such as size, material and pack quantity, so buyers can compare without opening ten pages. Include the buyer's price and availability right in the results.
Key takeaways
Review zero-result searches weekly
Support synonyms and unit variations
Show key attributes, price and stock in results
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