Reducing Payment Friction at B2B Checkout
A buyer who has decided to purchase should not be slowed down by payment steps. Small improvements here pay off immediately.
Offer methods that match the order
Cards suit small, urgent purchases. Bank transfer and invoice suit larger ones. Present only the methods available to that account so there are no dead ends.
Remember what works
Allow saved payment methods and addresses, and prefill them for returning buyers. Show clear errors when a payment fails and keep the cart intact so the buyer can try again immediately.
Key takeaways
Show only methods the account can use
Save payment details securely
Preserve the cart after a failure
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