Measuring Success in a B2B Portal
Launching a portal is the beginning. Knowing whether it works requires a few well chosen measures.
Look at adoption and behavior
Track the share of orders placed online, the number of active buyers per account and how often reorders happen. A portal with plenty of logins but few orders signals a usability or pricing issue worth investigating.
Connect to business outcomes
Compare support call volume, order entry time and average order value before and after. These figures turn a technology project into a story that finance and leadership can follow.
Key takeaways
Track online order share and active buyers
Compare support load over time
Report outcomes in business terms
Related reading
Onboarding New B2B Customers Online
The first interaction with a new business customer sets the tone. Digital onboarding can make it quick and professional.
Negotiated Pricing Inside a Digital Channel
Negotiation is a part of B2B that digital channels should support, not eliminate.
Blending Self-Service with Human Selling
Self-service does not replace sales teams. It changes where they spend their time.