Reorder in One Click: Making Repeat Purchases Effortless
Most B2B revenue comes from repeat purchases. If reordering is easy, buyers come back to your portal; if it is not, they go back to their old habits.
Build on order history
Provide an order history that is searchable and lets buyers add a full previous order, or selected lines, to the cart. Show current prices, not the prices from the original order, and highlight any item that has changed or been discontinued.
Offer saved lists
Shopping lists let teams standardize what they buy, such as monthly supplies for a site or a standard kit for a job. Allow lists to be shared within a company so a new employee does not start from zero.
Key takeaways
Let buyers reorder a whole order or selected lines
Flag changes since the last purchase
Support shareable lists inside an account
Related reading
Mobile B2B: Ordering from the Job Site
Plenty of B2B buyers are not at a desk. They are on a warehouse floor, a job site or a delivery truck, and they are ordering from a phone.
Order Tracking and Self-Service That Cuts Support Calls
Where is my order? is the most expensive question in B2B support. Answering it inside the portal frees your team for more valuable work.
Account Hierarchies: One Company, Many Buyers
A B2B customer is rarely one person. It is a company with branches, departments, buyers, approvers and sometimes parent organizations.