Combining a CMS with a Commerce Backend
Content and commerce have different strengths. Pairing a headless CMS with a commerce platform gives marketers and merchandisers each the right tool.
Split responsibilities
Keep products, prices and carts in the commerce platform. Keep landing pages, articles and campaign content in the CMS. The storefront composes both, referencing products by identifier from within content.
Preview and publish safely
Give editors a preview that includes live product data so they can see pages as buyers will. Use webhooks to revalidate caches on publish so changes appear quickly without a full rebuild.
Key takeaways
Let each system own its domain
Reference products by ID in content
Revalidate on publish
Related reading
Migrating to a Composable Storefront Step by Step
Few teams can pause the business for a rewrite. An incremental migration lets you deliver value while you move.
Accessibility in B2B Storefronts
Business buyers include people with disabilities, and many organizations require accessible tools. Accessibility is both the right thing and a practical requirement.
Caching Strategies for Personalized Pricing
Contract pricing makes pages personal, which makes caching harder. The trick is to cache what is shared and fetch what is personal.