Caching Strategies for Personalized Pricing

Contract pricing makes pages personal, which makes caching harder. The trick is to cache what is shared and fetch what is personal.

Separate the shell from the data

Render the shared parts of a page, such as descriptions and images, from cache. Fetch buyer-specific prices and availability separately so they stay accurate without making the whole page uncacheable.

Invalidate precisely

Tag cached content by product or category and revalidate only what changed. Precise invalidation keeps pages fresh and keeps your infrastructure bills predictable.

Key takeaways

• Cache shared content, fetch personal data

• Tag content for targeted invalidation

• Avoid caching anything buyer-specific publicly